Emma Maslin - The Money Whisperer - personal finance expert and money coach

I’m Emma, mummy to two energetic little girls and self-confessed money geek.

I’ve worked for 17 years in the finance industry. I qualified as a Chartered Accountant in 2006 in a Big 4 accountancy firm where I worked in corporate finance, valuing businesses for takeovers.

After maternity leave, I worked in finance roles in the early years and education sector. One of my most popular posts on childcare costs was written whilst I was working in the early years sector!

The Money Whisperer started as a hobby; it was my outlet from everyday life as a busy mum. I wanted to teach other parents about basic money matters in a simple to understand way. I quickly found I loved writing and now write widely on personal finance topics.

In mid 2018, I took the big decision to leave my part time job – with the aim of growing both the content on the website and helping more people get a handle on their money through money coaching. It’s been a dream come true to turn my passion in all things money in to something that can help other people and enable me to live the life I want to lead.

I believe that financial health and well being is not a luxury just for the wealthy - its a basic need for ALL.Click To Tweet

As the money-minded one in our marriage, our family’s financial affairs have often been my domain. I know from talking to friends that a lot of money-related decisions can be daunting as people often don’t have enough knowledge to make an informed choice.

Money wasn’t a topic we studied at school and yet the decisions around how we make it, what we spend it on and how we manage our money can literally change our lives.

I write about personal finance topics from saving and investing through to simple guides on how to combine your pensions and how to make sure your children will be looked after financially if you die. I want to provide jargon-free, simple ways to understand basic money matters.

Press coverage

I regularly feature in the press; what can I say? I love to talk about money!

I have written for publications including Metro, This Is Money and HuffPost, and featured in The Financial Times, The Times, The Guardian, The i newspaper, The Sun, and Red magazine.

In 2018, I featured in a successful national press campaign which aimed to change the way state pension credits are awarded only to those registered for child benefit.


The Money Whisperer won two prestigious awards in November 2018 at the UK Money Blogger’s Awards; Best Personal Finance Blog and Best Family & Money Blog.

I was also shortlisted as a finalist in the MPower Mums in Business Awards 2019 in the ‘Voice’ category.

As a parent myself – I’m a mummy to two little girls – I want to help other parents to talk about what they don’t know about money and be empowered to make good decisions. Of all the things I write about, the content that is most meaningful for me is that which enables other families to make valuable money-related choices.

My best-selling book

In March 2019, I co-authored a book The Woman I’m Becoming: Reflections to Empower the Females of our Future – aimed at teenage girls. Launched on International Women’s Day 2019 the electronic version of the book topped the best seller chart in 4 categories.

My passion is to change the way that people, and particularly women, engage with money. The media at large plays a huge role in how each sex identifies with money, with women more generally targeted as the money savers rather than the money makers. I aim to shake this up by inspiring women to get talking about money more, get interested in investing and saving for the future. A man should never be a financial plan…

Be empowered to take control of your financial situation, learn good money habits and create the foundation to live your best life. I hope you enjoy!

I’d love to hear any feedback on the blog and suggestions for things you would like to read more about…. Email me at [email protected] and follow me on Facebook, Twitter and Instagram!

To find out more about my coaching services, please visit my coaching page. If you are a brand interested in working with me, for more details, see my ‘Work with me’ page.

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