I’m Emma, mummy to two energetic little girls and self-confessed money geek.

We live in Buckinghamshire where we moved after relocating back from Australia when our first daughter was born. Melbourne was our home for seven happy years until we decided we wanted our children to grow up closer to their family in the UK. On rainy English days, I often question our choices!

Emma Maslin photo

About me

I’ve worked for 15 years in the finance industry. I qualified as a Chartered Accountant in 2006 in a Big 4 accountancy firm where I worked in corporate finance, valuing businesses for takeovers.

After maternity leave, I worked in finance roles in the early years and education sector. One of my most popular posts on childcare costs was written whilst I was working in the early years sector!

The Money Whisperer started as a hobby; it was my outlet from everyday life as a busy mum. I wanted to teach other parents about basic money matters in a simple to understand website. I quickly found I loved writing and now write widely on personal finance topics as well as family lifestyle.

In mid 2018, I took the big decision to leave my part time job – with the aim of growing both the website and helping more people get a handle on their money through money coaching. It’s been a dream come true to turn my passion in all things money in to something that can help other people and enable me to live the life I want to lead.

I believe that financial health and well being is not a luxury just for the wealthy - its a basic need for ALL.Click To Tweet

As the money-minded one in our marriage, our family’s financial affairs have often been my domain. I know from talking to friends that a lot of money-related decisions can be daunting as people often don’t have enough knowledge to make an informed choice.

Money wasn’t a topic we studied at school and yet the decisions around how we make it, what we spend it on and how we manage our money can literally change our lives.

I write about personal finance topics from saving and investing through to simple guides on how to combine your pensions and how to make sure your children will be looked after financially if you die. I want to provide jargon-free, simple ways to understand basic money matters.

Since I have become a mum, what I spend my hard earned cash on has changed quite a bit! We enjoy spending money on days out and holidays as a family so I share our adventures through my family lifestyle pieces. As a parent, I aim to pass on good money habits to my children. I want to help others spread good money messages too so frequently share the ways we are teaching our children about money.

Be empowered to take control of your financial situation, learn good money habits and create the foundation to live your best life. I hope you enjoy!


I’d love to hear any feedback on the blog and suggestions for things you would like to read more about…. Email me at emma@themoneywhisperer.co.uk and follow me on Facebook, Twitter and Instagram!

For more details on working with me, see my ‘Work with me’ page.


Sign up to receive our newsletter.
You can unsubscribe at any time.