introducing the money lounge

A community for women who want to get wealthy!


i want to support women, within a collective, to build solid foundations which enable them to build wealth in a way that suits them


 Back in 2008, I started investing in shares. I fully admit that I wasn’t clued up so it was a baptism of fire; I made a fair few mistakes as I had no one to lean on with my questions. 

Podcasts weren’t plentiful like they are now and the books on investing were DRY! More importantly, I didn’t know any other women doing what I was doing, and felt too intimidated to ask the men I knew who did.  

Since then I’ve invested in property, started a business and now have various different sources of income; all of which are helping me on my journey towards financial independence i.e. not having to trade my time for money and choosing whether I want to ‘work’.

So the idea behind The Money Lounge was born from my own experiences.

When I started in financial education, I didn't want to just help women, because better money management and wealth generation is relevant to everyone.

money is genderless

However, there are significant gender stereotypes in the world of finance. Not only is it male-dominated but the language used targets men and and women differently. Men are portrayed as the wealth builders, women are the savers.

In reality, men aren't typically any more educated in making financial decisions but women tend to get bogged down in the detail and jargon which can stop them taking action.

With women expected to live almost 5 years longer than men, and with the gender pay and pensions gaps still marked, we need to be confident around making good choices for what we do with our money.

With the right education and opportunities, women lift up entire communities. I see empowering women to build strong financial foundations as hugely important for our society at large. Women also tend to pay their good fortune forward, and I know that by helping more women now, indirectly I am helping future generations as well.



Here's what you'll get

  • A private exclusive community for accountability on your journey to financial strength
  • Monthly 'Wealth Builder' activity to work through at your own pace
  • Regular guest content from industry experts
  • Monthly goal setting and review, live with me in our members community
  • Book club and podcast reviews; grab a cup of tea or a glass of wine and join in the debate
  • Regular Women, Wine and Wealth events (on Zoom for now)
  • Discounted tickets to my events and premium services

join our lively community

We officially opened the doors on 1st June and I can safely say there is a great group of women and action takers in the community. 

Already we have had members pay off significant chunks of debt, start building their emergency funds, uncover beliefs which they didn’t realise were impacting their relationships with money, start investing and consolidate pensions so they know what their financial future looks like. 

Register today and lock in an early bird member price for as long as you stay a member, reflecting that you are joining right from the start.

Two payment options

Join now and you will lock in the price you pay for as long as you stay a member. Choose between monthly and annual subscription.

This low introductory price will be increased for the next wave of women who join us. 

monthly membership

£15 per month

annual membership

£150 for 12 months access

THE MONEY LOUNGE is for everyone regardless of where you are at in the journey right now

  • If you are sitting there thinking, 'I haven't got enough to even think about this', we will change all that. I am a financial coach - I help people improve their relationship with money and change their habits & behaviours so that they keep more money in their pockets. I will help you modify your approach to finances so that you have additional money to start changing your life, without changing your lifestyle.
  • If you have got disposable money, you need to be making it work hard for you to grow; you certainly don't need to be bad with money in the first place to want to be even better.

The money lounge is for you if...

  • You want an improved financial future. You know that your savings are not creating wealth just sat in a bank account earning no interest, but you don't know where to begin to change that.
  • You want to be part of a collective of like-minded women with a common goal of improved financial literacy. Financial literacy leads to wealth generation. We'll build the foundations here in the right way, avoiding some of the mistakes we make if following our path alone.
  • You want access to simple to understand, relevant curated content each month designed to spark your curiosity and lead to action.
  • As part of the founding membership, you are willing to provide feedback to shape the direction of the community.

The money lounge isn't for you if...

  • You like seeing your money safely tucked away in your bank account; even though it's not growing, it's what you've always known.
  • You want a step by step instruction guide to follow. This is not a course.
  • You are not a team player. Community by it's nature requires collaboration so be prepared to join in. It doesn't matter if you are new to all of this; this is going to be a 'no question is too blonde' space!
  • You want a done for you solution; there will be no financial advice provided here. I do know some great financial advisers, some of whom work exclusively with women, who I can recommend if this is what you want. However, I believe taking control of our financial future starts by empowering ourselves with knowledge, self-belief and then accountability to take action; all of which you will get here.
emma maslin financial coach

Why join me?

I’m Emma Maslin, certified financial coach and founder of award-winning personal finance education website The Money Whisperer

Money wasn’t a topic we studied at school and yet the decisions around how we make it, what we spend it on and how we manage our money can literally change our lives. 

I am fascinated by the psychology of money and why we behave in the way that we do. I want to see more women breaking down those limiting beliefs that they have around making and holding on to money (you have them even if you aren’t aware of it), and putting in to action a plan to achieve their own version of financial success. 

Success starts with taking the very first step… let this community be that first step.


Join our collective of like minded women today

Join us as we shape this community into THE place to break the taboos around women and money.

Frequently Asked Questions

If you join as a monthly member, you can cancel at any time. Your membership will remain valid through to the end of the period you have paid for. 

If you join as an annual member, should you choose to cancel, your membership will remain valid through to the end of 12 months paid for.

We use Stripe (a payment portal similar to Paypal) which sets up recurring card payments. Your membership subscription payments will show as a card purchase each month/year.

As founding members, you will help shape the content for The Money Lounge. 

I’ve already been contacted by various guest speakers who saw my posts on social media, and wanted to join us. Topics for guest content can be crowd-sourced by popular demand from members but as an idea, I would like to see sessions on: 

– what is out there that we can invest in? Understanding the difference between individual shares, bond, funds, investment trusts. There’s a lot of jargon out there but we will break all of that down so it’s easy to understand. 

– understanding the difference between saving and investing and when to use each

– how to get started investing

– understanding risk

– the difference between using a financial adviser, using a robo-adviser (all will be explained if you don’t know what this is!), doing things yourself and which platforms to use. 

– ethical investing

– property investing, both physical and via alternative means if you don’t have a deposit

As well as guest speakers, the content I will be adding to the membership will help you to:

– understand and improve your habits and behaviours around money

– streamline and automate your processes so becoming wealthy isn’t reliant on conscious decisions

– set financial goals which are aligned with what you want out of life

– put a figure to those goals – do you really know how much your ideal life is going to cost you?

– break those goals down in to small steps

– track your progress and review against your goals

You can expect various media, including pre-recorded video, printable/digital worksheets, live group video Zoom calls with both me and industry experts, as well as Facebook live video within the private member community. 

All live sessions – either group calls or expert workshops/seminars – will be recorded and uploaded to the membership dashboard which you will have access to once your first payment has been collected, and for as long as you are a registered and paid up member. You can watch any of the sessions available there at any time you wish whilst you are a member.